Mens Underwear Store Blog

Five years in… and yep, we’re still juggling day jobs while building undicloth® one pair of Aussie-made undies at a time.

Every sale we make goes straight back into the next production run. It’s a wild loop of stitch, sell, repeat, powered by your support and our love for making something that actually matters. Something that’s ethical, comfortable, and proudly made right here in Australia.

In the early days, we were scrappier than a cane toad in a thunderstorm. We didn’t have a budget for photoshoots, so I even jumped in as the first ever undicloth® model. Just a bloke in his jocks, trying to get an underwear brand off the ground. Thankfully, we eventually made enough coin to hire Zak who has much better abs and look. 

We’ll also admit, we may have gotten a little carried away with our range (because who doesn’t want options?). Men's, Women's, Tradie, Modal… maybe more styles than a tiny team working off their kitchen table should’ve taken on. But each one was made with heart, and we’re learning with every stitch.

Now, we won’t lie, there is a not-so-secret dream bubbling away to one day trade our timesheets and lunchroom chats for sewing machines and pattern cards full-time. But for now, we’re still balancing the 9-to-5 while pouring everything else into this Aussie-made adventure. It’s the ultimate side hustle with heart and a fair bit of tea ( as coffee upsets my guts).

So if you’ve ever bought a pair, shared a post, or told a mates, you’re keeping the dream (and the stitching) alive. We see you. And we bloody love you for it.

undicloth® – still churning, still dreaming, still proudly made in Australia.

As we head into the federal election this weekend, there’s a lot of noise around the future of Australia’s economy, interest rates, cost of living, energy prices, housing affordability, and the ongoing push-pull between big business and the battlers. But while the headlines bounce between politicians and policies, we’re here, undies deep in it, still cutting, stitching, and pressing forward with our dream to make undies right here in Australia.

Running a small business like undicloth® in this economy isn’t for the faint-hearted. Since launching in 2020, we’ve proudly manufactured every pair of undies locally, using organic, fair-trade cotton, stitched up in Sydney with fabric knitted in Victoria. That Aussie-made label isn’t just for show, it represents jobs, fair wages, and a supply chain that doesn’t cut corners. But let’s be honest: it’s getting bloody hard to keep it up.

The Reality Check
While government promises bounce around like a roo in headlights, manufacturing costs keep rising, materials, wages, insurance, freight, compliance, power bills, rent... all climbing. We’re not asking for handouts, but we do need policies that back the businesses doing things the right way.

It’s no surprise that more and more Australian-made labels are folding, downsizing, or shifting offshore. The lure of cheaper production overseas is real. But for us, that would mean giving up on everything undicloth® stands for, ethics, quality, community, and care.

What We’d Love to See
As we cast our votes this weekend, here’s what we’ll be thinking about:

Support for local manufacturing, not just in talk, but in real, measurable support like grants, tax breaks, and funding for innovation.
A fair go for small businesses,  especially those who choose sustainability and ethics over shortcuts.
Help with rising energy costs, green manufacturing is a goal, but right now even staying afloat is a battle.
What This Means for You (and Your Undies)
Every pair of undicloth® undies is a vote for a different kind of future, one where we back Aussie makers, pay fair wages, and tread lightly on the planet. So while the politicians fight it out for your vote, know that your choice to support a small local brand like ours makes a bigger difference than you might think.

We’ll keep pushing forward production run by production run, because we believe this matters. And as long as there are people like you who believe it too, we’ll keep making the best bloody undies in the country.

Here’s to a future where Australian-made isn’t the exception, it’s the standard.

Some people dream of yachts. Others dream of fame. Us? We dream of a tin shed on a big Aussie block, packing undies with the gum trees swaying out the window and a kettle always on the boil.

undicloth® started back in 2020 right in the thick of it all. While the world was flipping on its head, we were down in Sydney’s Inner West sewing our first pair of organic, fair-trade undies and hoping someone out there would give a damn.

Turns out, plenty of you did. But keeping this little underwear dream alive hasn’t exactly been a walk in the (native bush) park.

We still run things production to production. That means every dollar counts, every order matters, and every time you chuck a pair of our undies in your cart, it helps us gear up for the next round. Small-batch production is beautiful it means less waste, more care, and that everyone involved gets paid fairly. But it also costs a lot more. We're talking eye-watering, stomach-dropping, “how is this still worth it?” kind of costs.

And look, the offshore offers? They slide into our inbox regularly. Bigger margins, bigger quantities, way less stress. But they come at a cost we’re just not willing to pay jobs leaving Australia, unknown working conditions, and a product that doesn't carry the same heartbeat as the ones we make here. That’s never been us.

We're here for the long haul (or at least, we’re trying to be). We dream of growing, not into some flashy global brand but into a slow, steady, sustainable Aussie-made operation. One where we pack your orders from a tin shed out back on a country block. Where your undies smell faintly of eucalyptus, horses and ambition. Where we can say, proudly, that every single stitch stayed right here on home soil.

So if you’ve been with us since the start, or you’re just discovering us now, thank you. You’re keeping this very Aussie, very earnest, very cheeky dream alive.

undicloth®
Made with heart. Worn with pride. Still here.

At undicloth®, we don’t just make undies we make bloody good undies, right here in Australia. In a world full of fast fashion and mystery fabrics from who-knows-where, we’ve chosen a different path. One with gum trees in the distance, sewing machines humming in Sydney’s Inner West, and good people crafting undies with purpose.

We’re proud to say every pair of undicloth® starts with fair-trade, organically grown cotton from India because healthy soil makes soft fabric. That cotton then makes its way to Victoria to be knitted, and finally lands in our small Sydney workshop, where it’s cut, stitched, and made into undies that feel like a warm hug for your bits.

So why make underwear in Australia?

Because we reckon Aussie-made means something. It means quality. It means transparency. It means fair wages and ethical production. And it means keeping skills alive in our own backyard supporting Aussie jobs, local suppliers, and good old-fashioned craftsmanship.

When you wear undicloth®, you’re not just wearing comfy, breathable, beautifully made underwear. You’re backing the makers. The cutters, the sewers, the packers, and the dreamers. You’re saying yes to slow fashion and no to shortcuts.

We could make them cheaper overseas, sure. But we’d rather do it right. Because comfy undies shouldn’t cost the earth, or your values.

So next time you reach into your drawer, just know: you’re not just putting on undies. You’re putting on a little piece of Australia.

Thanks for supporting the Aussie-made way. Your bum (and your conscience) will thank you.

With love and stitches,
The undicloth® team

At undicloth®, we believe that what you wear closest to your skin should embody care, quality, and a commitment to sustainability. That’s why our women’s underwear range isn’t just about comfort and style—it’s about making a positive impact.

Small Batches, Big Difference
Unlike mass-produced underwear, our women’s range is crafted in small batches, ensuring every piece meets our uncompromising standards. This approach allows us to focus on quality over quantity, delivering products that last longer and feel better. By producing in small quantities, we also reduce waste, aligning with our sustainability ethos.

Ethical Cotton, Locally Knitted Fabric
The foundation of our women’s range is the cotton we use—organically grown, fair-trade certified, and sourced from India. This ensures that the farmers who grow our cotton are treated fairly and compensated justly. Once the cotton is harvested, it travels to Victoria, Australia, where it’s transformed into the soft, durable fabric you’ll love wearing.

Handmade in Sydney’s Inner West
Our journey of craftsmanship continues in Sydney’s vibrant Inner West, where every pair of Undicloth® undies is carefully sewn. By keeping our production local, we support Australian jobs, reduce our carbon footprint, and ensure every piece is made ethically. It’s a hands-on process, filled with care, precision, and a commitment to quality.

Designed with You in Mind
Comfort and function go hand-in-hand in our women’s range. Every pair is designed with a double-layered 100% organic cotton gusset, offering breathability, softness, and durability where it matters most. This thoughtful feature ensures optimal comfort and long-lasting wear, making our undies a must-have for everyday essentials.

Undies You Can Feel Good About
When you choose Undicloth®, you’re choosing more than underwear—you’re choosing a better way to shop. Every piece from our women’s range reflects our values: respect for people, the planet, and the artistry that goes into making something truly special.

From breathable, soft fabrics to timeless designs, our women’s range is made to move with you and support you throughout your day. Whether you’re slipping into our bikini briefs or our high-waisted styles, you’ll feel the difference of undies made with care and purpose.

Shop Sustainably, Shop Locally
Explore the full women’s range on our website at www.undicloth.com.au, and join the movement towards slow fashion and sustainable living. Together, we can make a difference—one pair of undies at a time.

Undicloth®: Aussie Craftsmanship, Global Responsibility.