When you’re only halfway through the day and you get that ting, the feeling that your legs or butt cheeks have started making sandpaper…
Okay so I have firsthand experience of the chafe or as we like to call it in the Arts Industry “gig butt”. When we rehearse and place all the technical elements into a live show, we can work over 16-hour shifts and you need to have a trusty pair of undies on. “gig butt” makes it so hard to work and you can tell all the unlucky buggers who have it as they either walk on an angle or with a very wide gate and the sad fact is it lasts for days once you have it.
undicloth® was brought to market for nothing but comfort no matter your task or how long your working day/night is. We first launched the boxer brief back in 2020 which changed the way men hung about. They bought one pair and then came back for a week’s worth. To some extend the boxer brief will help with eliminating the “gig butt” though for those with the wider legs or who get dirty Longcloth are savours.
The tighter longer leg not only stops your legs rubbing skin on skin, it stops the dirt and grim from the worksite getting into your sacred space. By reducing and stopping both these issues the cause of the problem can be hit on the head. While eliminating “gig butt” we have also introduced a higher waistband at the rear to stop that coin-slot or butt crack exposure.
Longcloth continues with the undicloth® design of a 100% organic cotton pouch. This pouch is not a booster but instead allows you to hang about naturally. Longcloth are made in Sydney, Australia for men all over the world.
There is that wonderful saying it’s not “what you know but who you know” and I must agree with it to a certain degree, however I also think you must take risks for the “who you know” to see you and lend that hand.
Today on Wednesday 28th of July 2021 as Sydney is awaiting news of its extended lockdown undicloth® has made its centrefold debut in The Sydney Morning Herald on page 2 and 3. My alarm went off at 5am as usual and instead of going straight into my morning breathwork and cold shower I thought I’ll just check my emails to see if anyone has seen the article yet…. You can read the article here.
Let’s just say my breathwork and cold shower has been sidelined this morning with a promise to myself to do it at another point throughout the day. Orders streaming in and my little online store with only 6 items up for sale had 140 people in it at 6:30am and by 7:30am it has over 225.
But this just fits in completely with the whole undicloth® adventure. I never planned on selling underwear and I only started because I was uncomfortable at work and couldn’t find anything Aussie made. My little creation was too good not to share and I am now running down a road I didn’t even know was on the map.
If anyone reading this has got something inside of them, an idea they want to get out or get going… Do it! Open the door and create it! I promise you will find the right people at the right time to help you along your journey. If there is ever a time it is now. Goodluck and if you ever need anything firstname.lastname@example.org I might not be able to do much, but I can cheer you along.
undicloth® made in Australia using organic fair-trade fabric, designed with a 100% cotton pouch so that you can hang about naturally and not fall out the leg of your shorts. Brought to market by a Props Technician who never sewed clothing before.
enjoy the adventure and the underwear!!