🖤 Black Friday, Small Batch & Stitched in Sydney: What It Really Means for undicloth®
Black Friday hits different when you’re a small-batch, Aussie-made underwear label like undicloth®.
For the big guys, it’s just another sale. For us? It’s fun, frantic, meaningful and a little bit wild.
🧵 What “small batch” really means
We don’t pump out thousands of pairs or chase fast-fashion trends.
We make undies slowly, properly, and locally:
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Organic, fair-trade cotton (grown in India, knitted in Victoria)
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Cut, sewn + finished here in Sydney’s Inner West
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Limited quantities
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Zero corner-cutting
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Real humans behind every stitch
Small batch isn’t marketing fluff it’s the heart of how we work.
🖤 So what does Black Friday look like for us?
The planning starts early
Fabric orders, waistbands, production schedules, guessing which sizes will sell out first…
Usually discussed over a Marrickville Bánh mì, because let’s be honest they’re the best in Australia.
The pressure is real
Small batches mean when a size sells out, it’s gone until we make more.
Black Friday speeds everything up, messages, orders, packing, the whole dance.
We’re not a warehouse.
We’re not a fulfilment centre.
It’s just us powered by pots of tea and country music blasting in the workroom (sorry neighbours).
The joy is huge
Every time a name pops up on the Shopify dashboard, it gives us a buzz.
Every repeat customer reminds us why we keep making undies locally, even when it’s the harder path.
🖤 Why Black Friday matters for small-batch brands
For undicloth®, Black Friday helps us:
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Fund the next local production run
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Keep Aussie makers in work
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Balance the cost of small-batch manufacturing
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Grow sustainably slow and steady
- Brings in new undicloth® customers
Big retailers use Black Friday to clear excess stock.
We use it to keep our little Aussie-made adventure moving.
🖤 And the fun? Always.
paper tape guns go missing.
snacks disappear.
Stephen misplaces something.
And there’s always one style that sells out in minutes.
It’s chaotic.
It’s hilarious.
It’s meaningful.
And we wouldn’t trade it.
🖤 Thanks for backing the little guys
Black Friday can feel like a tidal wave of noise.
So when someone chooses a small-batch Aussie maker like undicloth®, it genuinely means the world.
Thanks for helping keep local making alive, one comfy pair at a time.
Stephen @ undicloth®
Small batch. Big comfort. For every cheek.
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